I chose SwissAir for this project because I have always enjoyed Swiss design. I felt the branding of their airline was clean and efficient. I wanted to incorporate that branding in my promotional packaging. I kept the red and white primary colors as well as the typeface. I wanted the piece to stand alone from SwissAir so I created the sub brand SwissPlus. I chose to make the shape of the package the plus symbol and created simple icons for each product that goes into the package.