Old Spice



For this project I really wanted to use the Old Spice brand because I think that their brand has been really experimental with their advertising and commercials, so I felt there was a lot of room to get creative. I created the Adventurous Man collection which features 3 new products based on 3 of the "manliest" types of men. The scents reflected the 3 different "manly" scents.

Project description